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STOCKTON | SAN FRANCISCO | LOS ANGELES | NEW YORK

10 Mar

Exclusive "GDUP No Competition Jersey" Release

When The Ground Up Clothing Co. (TGU) revamped the line for 2014, we wanted to feature a more raw and direct approach. Raw messages with an "in-your-face" presentation is what we are about. He hustle harder than the rest, and we want our clothing to show that as direct as possible. TGU has released images of the "Limited Release" GDUP No Competition Jersey. Shown in the black colorway, this jersey is set to release in white as well. 

These jerseys will be an exclusive release, a limited-quantity will be available for purchase 3.28.14 on thegroundupclothing.com and select Fresh N Fitted Boutiques.

09 Mar

Nike Air Foamposite Pro "Yeezy" Model

There haven’t been too many Foamposite releases that have caught our attention as of late, but that’s all about to change when the Nike Air Foamposite Pro “Yeezy” Model is released. This upcoming “yeezy” colorway release is going to be big, and the shoe definitely looks to be well worth whatever they charge. Just like the Air Yeezy 2s, these foams will feature a variety of custom patterns and textures including a dominate black carbon fiber element and reptile print. They will also feature the classic “yeezy” solar red linings and presumably glow-in-the-dark soles.

These are a “must-cop” for foamposite collectors, unfortunately they are going to be a “must-cop” for all sneakerheads too. Estimated to be around $245usd retail, second-hand buyers can expect to pay quite a bit more than that. Tell us how you feel about this new release, and how much bread would you break to get your hands on them. Check back wit us for more information about the shoes and the official release date.

Photo Credit: SolePitch

02 Mar

ThegroundUpClothing.com has launched!

The Ground Up Clothing Co. is pleased to announce the launch of the all-new  TheGroundupClothing.com website. We have completely redesigned the site for easier accessibility from mobile and desktop devices, as well as more functionally features, checkout options, and discounts! We have also added the "TGU Lifestyle" blog page, where we will discuss everything Streetwear from clothes, music, culture and current events. 

So check out the new site, and get ready for the Spring 2014 release on March 28, 2014!!!!